3/2/2024 0 Comments Fashion runway heidi klumNetflix’s “Next in Fashion,” as a recent example, partnered with online luxury shop Net-a-Porter to hawk the winning designer’s collection. “Making the Cut” will air two episodes a week, in contrast with the binge model popular of most streamers, and it summons the studio’s corporate synergies in a big way: Viewers will be able to buy the winning looks from Amazon Fashion. “This was really the foundation - this plan to commit to a couple big, big shows that we could really, truly say are global but would be compelling, that we could then experiment with a week-to-week cadence on the service, which is different for us,” says Salke. “Making the Cut” will be its first major international competition series. This year, Amazon Prime Video will debut “Making the Cut” and Bear Grylls’ “World’s Toughest Race: Eco-Challenge Fiji,” a Mark Burnett revival, as Salke aims to establish the streaming service’s unscripted presence in a “needle-moving” way. The former president of NBC Entertainment, Salke was more than familiar with the splash that a competition show like “The Voice” could make. Looking to create a program on their own terms, the pair first talked with Netflix before landing at Amazon Studios, where newly installed head Jennifer Salke had taken command of a strategy to invest significantly in unscripted programming. They bid “auf Wiedersehen” to that franchise two years ago amid a network shuffle, and ran into the open arms of an Amazon entertainment division trying to right itself under new leadership. ![]() Klum and Gunn have long been synonymous with “ Project Runway,” and for 16 seasons sought to spotlight talented apparel makers. It was not that long ago - and yet what feels like so very long ago - that Klum was speaking to Variety in mid-January about her decision to venture into new territory with Amazon Studios. The virus will keep spreading, and we will all then need to isolate for even longer.” It’s so upsetting to see that people are not listening to guidelines and are out and about when they don’t need to be. “This virus knows no borders, so as people of this planet, we all need to do our part to protect each other and to stop the virus from spreading. “We are all in this together,” Klum says. That’s still no reason to leave the house. That viewers may find comfort in the escapist, high-fashion, retail-ready world of “Making the Cut” is of particular significance to Amazon, whose Venn diagram of sprawling businesses - a streaming service at a time when remaining home is key to public health, an online retailer at a time when people are avoiding physical stores - is not least a story of the modern age of art and commerce.įrom the appropriate social distance of her home in greater Los Angeles, Klum says she hopes her new show can “bring a small bit of joy and entertainment into our day.” Tens of millions of Americans are in a state of lockdown akin to Paris, and by the looks of Twitter chatter, people are going a bit stir crazy. They’re not going to see designers squabbling they’re going to see designers helping each other. People want to be inspired they want a distraction. “I think that ‘Making the Cut’ is a much-needed antidote to everything that we’re going through,” says co-host Tim Gunn, who speaks with the warmth and reassurance of your favorite college professor. ![]() People cooped up indoors want, perhaps even need, entertainment and distraction during the crisis. ![]() The industry’s new normal includes shuttered movie theaters and an upended status quo, with major studios such as Universal and Disney closing theatrical windows and making films available on demand to home audiences. (Klum announced on Instagram Tuesday that she tested negative for the virus.) There is also the small matter of trying to build a global fashion brand - the show’s very premise - that is now made even tougher as a recession looms. The show was filmed over the summer of 2019, jetting its internationally sourced group of competitors from New York to Paris to Tokyo, months before nations began closing off borders in service of the greater good - and months before its top-billed star, supermodel and executive producer Heidi Klum, quarantined herself over concern about a possible COVID-19 diagnosis. ![]() The 10-episode series will premiere on Prime Video on March 27, even as the entertainment industry has been brought to a standstill. And to launch a reality show at this moment, when life itself is surreal, is both a tall order and a potentially welcome salve.
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